Telling Stories Around The Game World

I've found myself thinking a lot about my Shadowrun game of late and how I could improve it. I'm pretty happy with the jobs I'm offering my players. I'm pretty happy with my runners themselves. Heck, I'm even pretty happy with the level of challenge and lethality that is in the game. No, what I want to improve is the immersion in the world. Shadowrun, the Sixth World, is a very deep and intricate world. It is a very well defined and deeply imagined combination of Cyberpunk with High Urban Fantasy. There is a lot out there for it, and the more I see from the world the more intrigued I become with it. This is where I want to improve, and I think I have a way of doing it.